Americans shop at a local business more often than at a chain store. The money spent at these small businesses keeps our neighborhoods vibrant and strong. As a business owner, you know the importance of corporate signage in drawing in new customers. But making signage mistakes can have the opposite effect and drive people away from your store. Here are some common signage mistakes listed by Action Asphalt that you can’t afford to make.
Detrimental Corporate Signage Mistakes You Should Avoid
1. Not Incorporating Your Business’s Branding
Your store’s signage should be a physical representation of your brand. It should be immediately recognizable as belonging to your business. This means using your company colors, logo, and font style on all of your signage. If you don’t have a consistent branding strategy, now is to develop one. Incorporating branding into your signage is one of the most important things to ensure that potential customers remember your business.
2. Hiding Your Signage
If you want people to see your sign, you need to ensure it’s visible from the street or sidewalk. This might seem like a regular thing, but many businesses make the mistake of hiding their signage. Sometimes, this is owed to a lack of space. Other times, it’s because the business owner doesn’t want the sign to obstruct the view from inside the store. Whatever the reason, hiding your sign is a mistake. If potential customers can’t see your sign, they won’t know you exist.
3. Making It Hard to Read
Your signage should be easy to read from a distance. This means using large fonts and high-contrast colors. Remember, people will often be looking at your sign while driving or walking by, so it needs to be readable in those situations. Avoid using fancy fonts or small text — it will be difficult for people to read.
4. Not Utilizing Both Sides
If you have a double-sided sign, make sure you’re using both sides. This is especially important for businesses located on busy streets. You want to make sure that people driving in both directions can see your sign, so utilizing both sides is key.
5. Forgetting About Illumination
Illuminated signs are one of the most compelling ways to grab attention and attract new customers. If your sign isn’t illuminated, you miss out on a valuable opportunity. Make sure your sign is visible at night by incorporating some form of illumination, such as LEDs or fluorescent lighting.
6. Not Hiring a Professional for The Job
Signs are an essential investment for your business. They’re one of the first things your potential customers will see, so you want to ensure they’re done right. If you don’t have experience designing or installing signs, leave it to the professionals. It’s worth the investment!
Action Asphalt Is Here to Help!
Action Asphalt serving Roseville, CA, and the surrounding areas, is a full-service asphalt paving company. We offer various services, including sealcoating, striping, and corporate signage. If you’re looking for a new sign for your business, we can help! We have a team of experienced designers who will work with you to create a perfect sign for your business. And our installation crew is second to none – we’ll make sure your sign is installed correctly and looks great!
Contact us today to discover more about our services or get a free quote!
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